In this highly anticipated follow-up to the Sunday Times bestseller The Science of Storytelling, acclaimed story guru Will Storr shows you how to engage and influence your audience to create irresistible pitches, build passionate brand loyalty, motivate teams and lead with effectiveness and charisma.
Using the latest findings from social psychology, evolutionary psychology, organisational psychology and neuroscience, A Story is a Deal argues that we won’t unlock the true power of story if we treat it merely as something we read on a page, see on a screen or hear in a speech. Storr shows how successful stories shape identities, which changes beliefs, drives action and achieves extraordinary results.
With examples ranging from Aztec rituals to Apple’s legendary advertising successes (and long-forgotten fails), A Story is a Deal lays out a revolutionary new method for creating the most persuasive messaging: by harnessing the power of our storytelling brains.
Using the latest findings from social psychology, evolutionary psychology, organisational psychology and neuroscience, A Story is a Deal argues that we won’t unlock the true power of story if we treat it merely as something we read on a page, see on a screen or hear in a speech. Storr shows how successful stories shape identities, which changes beliefs, drives action and achieves extraordinary results.
With examples ranging from Aztec rituals to Apple’s legendary advertising successes (and long-forgotten fails), A Story is a Deal lays out a revolutionary new method for creating the most persuasive messaging: by harnessing the power of our storytelling brains.
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Reviews
Will Storr is one of my favourite writers. He's whip smart, insightful and ridiculously entertaining
We are hardwired to be attracted to, grabbed by and influenced to act by stories. More effectively than anyone before, Storr shows us how to install and sequence the crucial narrative elements of stories into our persuasive appeals
A Story is a Deal is hugely impactful. Powerfully persuasive and urgently practical - it leaves the reader plotting the immediate use of Will Storr's genius insight. No one writes business books like Will Storr
Will Storr has a unique ability to explain our social world in ways that would never otherwise occur
A Story is a Deal is a fascinating insight into the human mind. A brilliant and essential manual for anyone wanting to understand the craft of storytelling and the role of status in negotiation
A very clever book that makes the reader feel cleverer with every page. Storr really gets what makes storymaking work its magic
People like us do things like this. Storr shares profound insights into the nature of identity and how it interacts with culture and the change we seek to make
This is a book packed with insights that will change your thinking about why storytelling is as effective in business as it is in politics and in life
Will Storr connects two of the key ideas of our time, story and identity, in one compact, compelling and practical book. Vital reading for anyone whose business is communication: which, as he argues, is everyone
The indispensable guide to influencing and persuading others. Storr practices what he preaches in this brilliant, up-to-date and practical book. Join him as he takes you on a journey of how to expertly craft your messages, conversations, presentations and pitches so they resonate every time
Will Storr is a genius. I would happily read a shopping list by him
Intensely original and powerfully practical, Storr brilliantly lays out how to use stories to change minds and behaviour